2010 was the year in which online shopping was introduced in Pakistan. Despite its benefits of savings, zero hassle and no transport costs, the trust issues and fear of shopkeepers revolving around this model made it a bumpy ride from the start and since then ts been a challenge trying to win over customers to the online model and remains a daunting task to this day.

However credit where credit is due, the face of online shopping has drastically changed in the past decade or so in Pakistan.All this thanks to the pioneers of online shopping that took the risk and started it all. Having proven themselves to be relentless and pursuing great things for themselves, the industry and the customers, these websites have grown multiple times and facilitate customers with products, practices and ways not even thought possible before.


Shoprex.Com is one of the most popular and deep rooted online shopping websites in Pakistan in 2022, but is deep-rooted going back to 2013. Originally incepted by the pioneers of the online industry in Pakistan, Webiz Media Pvt. Ltd ( Hamariweb.com ), Shoprex.comprovides a complete E-commerce solution for Fashion, apparel and pret, textiles, home improvement, health and personal care products. Having a core competence in affordable, value based shopping experiences focused towards Fashion and Textile, Home Improvement and personal care categories, Shoprex has successfully taken flawed online shopping models and turned it into a practical, commercially viable and a pocket friendly yet premium quality experience making it super fun for the customer to shop, compare and save simultaneously.




Pakstyle.pk is a fashion centric website which aims to provide a quick and efficient way for Pakistani Women to buy their favourite brands at the time and place of their convenience.Its claim to fame was offering big and reputable brands for home delivery all year round with COD facility which at the time was not being served. Pakstyle.pk since has a growing collection of reputable brands of apparel, fashion and related accessories which are available to the customer round the clock in a one stop shop style which is both easy and more intuitive for customers.




Export Leftovers.pk is a fashion, apparel and textile E-commerce shopping platform which was launched in 2013 and is exactly what its name suggests, a website that sells premium and assorted textile leftovers due to QC issues from textile factories huge export orders but at prices which are a steal. It’s perhaps a one of the most unique online shopping startups in Pakistan in that it has its own factories where cloth scrap is collected daily from textile factories and high quality finished clothes are manufactured from that material. Export leftovers has effectively changed the way people perceive and shop for fashion and clothes online by transferring the benefits conservation and resourcefulness directly to the consumer.




Telemart.pk is one of the pioneering Online shopping website in Pakistan. The brain child of Mr. Hamza Abdul Rauf, Telemart was started in 2014 when the online shopping space was still in its infancy in Pakistan and it set itself apart with a hybrid model of Physical and online stores. Telemart made its name synonymous with inventiveness and new ideas for revolutionising online shopping according to the Pakistani Tastes. Apart from having market competitive price rates online at a initial time. Telemart introduced the infamous price beating policy, Telemart Discount Cards program and telemart Islamic insurance and instalment programs. Presently Telemart is actively endorsing its franchise program whereby various physical outlets all across Pakistan are being launched in tandem with the huge online presence Telemart.pk already has.

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