In the realm of Lawn designers in Pakistan, J. Lawn is a well reputed name which enjoys a longstanding relationship of loyalty, quality and delivering excellent value for money in the designer lawn pret market. WHen J. started in 2002 the lawn industry was dominated and already saturated by a few big names which were all following a similar and largely non imaginative and out dated approach at a time when a more unique and refreshing take on lawn pret was largely welcome and awaited. J. tapped in the under utilized potential of the market which existed but was not being catered to by the existing lawn brands and today it is one of the pioneering brands in the asiatic region which played a pivotal role in the popularization of cultural and traditional wear and lead the successful commercialization of a dedicated and new age traditional wear lawn brand which was previously non-existent, paying homage to the authentic cultural heritage in its purest form. In the present day J. has largely expanded across the globe with 100+ outlets locally and 20+ outlets across the globe.
J. Lawn dresses are quite famous for producing a charming and captivating traditional allure which keeps the origin and aesthetics of the dress authentic and original, all the while having a modish charm which simply works to make the dress likable and wearable in all sorts of settings without overdoing the modern part. The color palettes are articulately selected from a mix of lively and crisp, refreshing colors to compliment the sparkling summer days and mixed with just enough saturated and dark colors that it adds an additional layer of depth. THe sophisticated design and color choices are further complemented with industry defining craftsmanship, both of the lawn fabric and the tailoring in ready to wear collections.
For 2024 J. lawn is all set and filled to the brim with exciting and fashionable lawn dresses that ooze stylish appeal, charisma and luxury charm. The J. Lawn collections have a host of enjoyable dresses ranging from traditional yet charmingly modern J. 3 piece lawn suits in the stitched and unstitched varieties as well as 2 piece lawn also. J. broke the market with its stunning ready to wear collections having a luxury design and quality fabric yet being priced just right to hit the heart of the customer.
