Motifz Lawn is a seasoned designer lawn brand with a well spread presence throughout Pakistan with various retail outlets and an online presence as well. The journey for Motifz started around 20 years ago in Pakistan and gradually grew to its prominent and well defined presence in the lawn pret market today. Ever since inception, …
When it comes to discussing the fashion scene in Pakistan, it is impossible to ignore the second and third wave of brands which came and dominated the Pret industry by storm. Crafting atop what was already perfected by the major players and giving a touch of their own unique take on what lawn’s untapped potential …
The lawn scene in Pakistan’s designer pret scape is dominated by many brands, big and small. However, if one brand could be regarded as being the most popular despite not being that old, its undoubtedly sapphire lawn collections. Having started not that long ago, Sapphire has grown by leaps and margins and today can easily …
Charizma is a popular Pakistani Designer lawn brand which was originally conceived back in 2012 when the lawn industry had freshly grasped the concept of niches within the pret world and had started experimenting with their own unique approaches to serve their identified niches. Similar to what other designers were doing yet taking a drastically …
Khaadi is perhaps one of the oldest and amongst the most popular lawn brands in Pakistan, an entity without which the mention of the pret industry of Pakistan remains incomplete. Starting off in the early 90’s with its premium fabric varieties primarily centered around Khaddar and hand woven fabrics for artisan quality hand woven stitched …
The vast and very diverse well developed designer lawn industry which we all know and love today is the result of around 2 years of passion, dedication and focus towards the artisan craft. It has finally gained worldwide acclaim and appreciation for its attention to detail and refreshingly unique and different designs which is only …
Asim jofa is a luxury designer lawn brand which has made a personality and image for itself revolving around experimenting with edgy, chic and modernist designs. This has earned Asim Jofa the reputation of being a risk taker which many designers try to avoid but not only does asim jofa take on the challenge for …
Baroque is a renowned, new age Pakistani fashion designer that has captured the hearts of Pakistani women with its exquisite lawn creations. Having years of experience under its belt and a passion for timeless elegance, Baroque has worked hard and in an impressive amount of time, established itself as a trendsetter in the Pakistani fashion …
Amna Ismail the brand was started, as the name suggests, by Amna Ismail herself back in 2016. Being a relatively new brand, it found itself directly pitched against the big players in the industry upon its inception and had a tough time exploring and finding its identity. Amna Ismail being a karachiite brand stood steadfast …
When the fashion and designer lawn industry in Pakistan was in its early stages, being dominated by conventional and orthodox ideologies, business practices as well as designs, two sisters namely Sana Hashwani and Safinaz Muneer set out to challenge the industry with their take on what designer pret meant and in doing so they progressively …
