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Amna Ismail the brand was started, as the name suggests, by Amna Ismail herself back in 2016. Being a relatively new brand, it found itself directly pitched against the big players in the industry upon its inception and had a tough time exploring and finding its identity. Amna Ismail being a karachiite brand stood steadfast in the face of challenges and with unwavered passion and dedication Amna Ismail was able to achieve being considered one of the most popular lawn brands in Pakistan, a feat. which it achieved in a relatively small amount of time. OVer the years it developed its collections and after careful trying and testing with designs, color palettes, different fabrics and cuts/tailoring styles, Amna Ismail has mastered the craft and fiinally struck a good balance with value for money quality and visual appeal which resonated with its target audience and simply works well without going overboard in any aspect. Amna Ismail still experiments with new concepts in design and material mixes, often tinkering with quality and materials to achieve an even more aggressive value for money in the premium segement, a mix made to appeal to consumers on a tight budget yet willing to get something absolutely premium and luxurious. The Amna Ismail lawn collection 2024 has been launched in Pakistan and is the culmination of all its learnings over its 8 year long journey in the designer pret market. YOu can observe all the aspects of Amna Ismail’s journey reflected in the collection, with perfection in every dress as the rough corners nad imperfections were gradually observed, smoothed out and perfected over the years. Amna Ismail Lawn in Pakistan focuses specifically on the luxury high end segment of the premium designer lawn market. Its dresses are crafted and tailor made to appeal to sophisticated, matured...

Latest Ittehad Winter Dresses Collection 2022-23: Ittehad is a well-established brand which has been providing flawless women’s garments to Pakistani women from almost a decade. From stitched to unstitched and from lawn to the super luxury velvet dresses ittehad deals with almost every type of women dresses. Their mesmerizing quality standards which are consistently being followed by them in their collections is a major reason for their popularity in the Pakistani fashion market. However another most appealing characteristic of ittehad dresses collection is their affordability that makes them a smart choice for smart women in Pakistan.ittehad launches its exclusive collection throughout the year that too in many different fabrics to keep the Pakistani women captivated. Winters are approaching Pakistani environments gradually and to keep Pakistani women satisfied in winters as well the ittehad winter dresses collection 2022-23 has been launched recently. This collection is a never ending collection that is designed to provide you with a complete solution of apparel needed in winters. The ittehad winter dresses collection 2022-23 deals with a vast range of different types of Pakistani dresses which are accompanied by the exotic design language especially developed by the highly experienced designers at ittehad after heavy research on modern demands of Pakistani women.